Electronic Mail, or as we know it today, E-Mail, over the past few decades, has become an indispensable part of communication channels across all organisations in the corporate world.
The oldest means of online communication has not only done wonders for marketers by opening up a plethora of opportunities, but it has also revolutionized the shopping experience for consumers forever! In times when conventional ways of promotion such as Personal Selling, Display Advertising and Broadcast Prints Ads dominated the world of marketing, E-Mail Marketing became an essential methodology that gradually triumphed all kinds of marketing platforms when it came to the conversion of leads to sales.
Even one of the world’s most valued MNC, Amazon relies on E-mail marketing for boosting up the sales on its e-commerce platform!
Therefore, we have listed below, our Top 5 E-Mail Marketing platforms that you can explore for generating traffic for your Website, Blog posts, YouTube videos, Surveys and many more things!
1. MAIL CHIMP
Mailchimp has some of the simplest and easiest e-mail marketing tools at one place!
Create your mail list, choose from a vast range of customizable templates, select your target group and you’re ready to go! In addition to sending out bulk emails, you can also completely automate
your e-mail marketing campaigns and monitor how they have performed, thanks to the detailed analysis reports that focus on the number of e-mails opened & the number of clicks on the link. The biggest perk of using Mail chimp is that it has a Forever Free Plan that allows you to send 12000 e-mails for up to 2000 subscribers!
2. SEND IN BLUE!
Send In Blue is another widely used beginner-friendly e-mail marketing platform that helps you to, in their own words, ‘PUT THE PEDAL TO THE METAL ON YOUR MARKETING’!
It prioritises Brand Promotion and Growth through intelligently designed E-mails; lets you personalise every step of your journey! You can create some of the most attractive professional newsletters, view detailed A/B Analysis of your campaign and send them out! With their Free Plan, you can send out 300 e-mails a day!
3. CONSTANT CONTACT
Constant Contact is an immensely popular e-mail marketing platform that is known for its impeccable customer support with email, phone calls, live chats, community support.
Apart from that, it assists you with features like automation of your email marketing campaigns, A/B Testing, polls & and surveys, online donations and many more useful tools. Moreover, you can enjoy a 60-day free trial!
4. GET RESPONSE
Get Response offers really engaging features such as responsive forms, templates, campaign testing, unsubscribe tracking, autoresponders and many more! But what works for this highly effective platform is its Free Resource Library full with videos, webinars and guides! Its 30 Day Free Trial lets you explore all its amazing features!
5. AWEBER
AWEBER is best suited for e-mail marketing campaigns for small and medium scale businesses, bloggers and freelancer marketers who want to design beautiful templates to be sent out in bulk to their e-mail lists. It also has well-explained videos and tutorials showing how businesses can optimally use its features. It provides you with a free plan for up to 500 subscribers!
Let us know in the comments if you’ve explored any of these email marketing platforms!
Nice read 👍